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Let Toys Be Toys

Posted by Charlie Cotter on

We are really proud to have just been awarded this Toymark from Let Toys Be Toys. If you haven't yet heard of this campaign then here's a little bit of what they are all about!

let toys be toys award

Let Toys Be Toys is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Isn’t it time that shops stopped limiting children’s imagination by telling them what they ought to play with?

The answer is simple – we’re asking retailers, booksellers and manufacturers to sort and label toys and books by theme or function, rather than by gender, and let the children decide which toys they enjoy best.




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